Maintain the Value of Hotel Corporate Programs with Lanyons Rate Parity
Corporate or business travelers often account for a significant and continuous source of revenue for many hotels. If your hotel draws in a large segment of business travelers, you know that consortia and travel buyers keep a sharp eye on travel websites and other distribution channels to ensure that the rate available to them is competitive and fair.
Imagine if these corporate travel managers and buyers visit a dozen different travel websites and encounter extremely different rates or lower room rates than their negotiated corporate rates. This disparity of rates will them question the integrity of your rates, which will undermine the value of your hotels brand and the value of your hotels corporate program. It may lead them to seek out competing hotels that will provide them with better rates.
As you can see, any significant disparity of your corporate room rates across channels can cause a revenue-generating client (organization) to seek out a new hotel business partner. So, it is critical to maintain rate parity to protect your relationship with all of your distribution partners, including hotel franchisors, meeting planners, travel agencies, corporate clients and online travel companies.
Maintaining accurate and competitive rates, however, is not an easy task, as you have to remember each individual channels login process, markup methods, contract terms, different ways to access and change rates, price rounding method and website exceptions for dozens of different internet channels.
Now any hotel using Unirez can manage this issue with ease by signing up for Lanyon.
With Lanyon, you can easily input room rate information in an online database and respond to corporate and travel agency consortia RFPs (Request for Proposal). It will eliminate significant time from the RFP process by joining all relevant data and processes together in one view and will enable you to capture more global corporate travel business. This arrangement will also provide corporate travel managers and consortia unprecedented access to preferred rates at thousands of independent hotels and luxury properties worldwide.
1.All rates, property information, bid information and status of bids can be accessed from your GDS-Lanyon account home page
2.Easily identify bids which are approaching their bid deadline or have recently been requested by the corporation on the home page
3.Compare Negotiated Rates to Rack and Corporate Rates quickly and easily by creating an excel file with all relevant information
4.Reduce the time required to complete and approve a bid with the intuitive bid wizard
5.Automatic built-in checks ensure that all information required by the corporation to support the bid is completed
To summarize, by signing up for Lanyon, you can complete consortia and corporate accounts easily and extract many more benefits from your GDS channel.